What Will Work on YouTube in 2025?

How to YouTube #36

Hey YouTubers,

In the final couple months of 2024, I burned out hard.

I’d had a good year, but during November and December all I could think was that I needed a break.

So over Christmas and New Year, I set myself the goal of not doing any work. I didn’t touch my laptop for 12 days, and locked in with the fam. It was lovely.

This is me and my two brothers (I’m on the left) building a BRIO train track for my three young nephews.

(BRIO is a top tier children’s toy btw, Sweden knows how it’s done.)

But I’ve come back to work this year with more energy and ambition than ever.

And my focus is to help YouTubers like you succeed.

I want to help you make a big transformation. From an emerging entrepreneur and YouTuber, to running a sustainable 6-figure YouTube-based business.

And here’s the simple formula:

YouTube Videos → Email List → Offer → Offer Fulfilment

Those 4 steps contain a lot of work, but if you nail each one, you’ve got a 6 figure business on your hands no problem.

But it starts with having a successful YouTube channel.

And that brings me to what’s working on YouTube right now.

YouTube itself hasn’t changed as much as people think. It’s harder to get millions of views now than in 2020, but that’s not what you need anyway.

The biggest opportunities aren’t in chasing views. They’re in choosing the right audience and serving them better than anyone else.

And if you can’t serve them better, serving them differently. In your way.

More YouTubers than ever are building their dream business by prioritising:

1. Relationships over views

2. Sustainable growth over virality

3. Building trust over exaggerated claims

In 2025, it’s less about hitting 1m subscribers and more about building a smaller, more connected audience around a core topic.

Even just 500 of the right views, consistently, can be all you need.

Understand your audience. Respect their time. Help them as much as you can.

It’s not about playing the algorithm. It’s about playing the long game, helping a group of people you deeply care about.

And I want to help you build towards that this year.

Let’s make 2025 a banger.

Have an epic week making videos!

Tintin 🧑‍💻

P.s.

In case you missed it, I decided to leave my job working with Ali just before Christmas.

It was a really tough decision. I made a video talking about my thought process which has gone semi-viral.

Of course, I’ll be breaking down this video in this email soon (and why I don’t care much about these views), but I thought you might like to watch it first.

Link here.

P.p.s

I’m going to be re-launching Thumbnail Masterclass next week.

Over 150 YouTubers have picked up the course so far and loved it.

If you want to make sure you hear about it, join the waitlist here.