Was on a call with a YouTube account manager last week and they were talking about AVD but they miss this exact point. The topic has to be right for your audience and some topics have much bigger audiences.
I just had my first big breakthrough with a video that has retention hovering at about 20%. There's a part 2 to this video that I direct my audience to that has far fewer views, but the retention is more than double - around 50%. Also, the subs are way up compared to another video I made with a similar view count. I know this is still a long-haul journey. But based on the data and behavior, it kinda feels like the people who are watching the second video are actually being converted into fans based on that.
super interesting Jonathan. Yeah some content is better at converting long term fans/viewers, but you also need to reach new people. Always comes back to finding a balance in your content really. Awesome work though!
Nice one! I found this really valuable.
Was on a call with a YouTube account manager last week and they were talking about AVD but they miss this exact point. The topic has to be right for your audience and some topics have much bigger audiences.
100% agree Callum, glad it was helpful!
I just had my first big breakthrough with a video that has retention hovering at about 20%. There's a part 2 to this video that I direct my audience to that has far fewer views, but the retention is more than double - around 50%. Also, the subs are way up compared to another video I made with a similar view count. I know this is still a long-haul journey. But based on the data and behavior, it kinda feels like the people who are watching the second video are actually being converted into fans based on that.
super interesting Jonathan. Yeah some content is better at converting long term fans/viewers, but you also need to reach new people. Always comes back to finding a balance in your content really. Awesome work though!
I feel like I see more and more of your personality come out in each week's post, so you are really living your advice!